Cameroonian designer Claude Lavie Kameni really had an amazing 2018 and 2019 promises to be even more awesome. Kemeni recently released a new campaign for her 2019 collection taggedLe Futur C’est Maintenant and it is all shades of audacious. The official campaign showcases the brands signature penchant for bold prints, vibrant colours and popping melanin. For this campaign Kemeni teams up with South Sudanese model, Nyadhuor Deng to star as the muse for the collection.

READ – See How Tracee Ellis Ross “Did It For The Culture” While Hosting the 2018 American Music Awards

The designer shares the inspiration behind the collection.

Le Futur C’est Maintenant”meaning “the future is now”. I named this particular collection this because growing up you hardly saw anyone wearing African print left alone showcasing on any platform. I wanted people to feel and look comfortable parting and even wearing African prints to award shows and clubs. I want to create a platform for young designers to feel free and embrace their culture through their work. I am all here for supporting and lifting others because at the end of the day we’re all we’ve got! Watch out world I am here to take over one design at a time!!!

Anakara fashion Nyadhuor Deng

Campaign Credits

Designer/CD:@laviebyck
Videographer: @eniarystudio
Model: @nyadhuor
MUA: @itshotchiick
Hairstylist: @sharondalove
Accessories: @trufacebygrace
Assistants: @yvrille @careforcrohns


 

Want more African style inspiration? Follow us on TwitterFacebook and Instagram  @ShopZoede


Also, shop unique African accessories, jewellery, and decor in our stores.

Responses

Your email address will not be published. Required fields are marked *

+